As a christian organization, your donors are at the center of your mission. Their generosity combined with financial support is what allows you to carry out your projects and set a bold vision for the time to come. Yet, far too many religious organizations shy away from talking about fundraising with donors, members and other peers of the organization because they worry that doing this will turn off supporters or else compromise their spiritual mission.
Absolutely nothing could be further from the truth. When implemented correctly, your fundraising message does not only honor your spiritual work, but can at the same time help to deepen the relationship between your organization, your donors, as well as the people that you serve.
Here are 4 ways to talk about faith-based fundraising that will help you honor your spiritual work and magnify the relationships with those you serve:
1. Expose Your Supporters to Faithful Stewardship
The interplay between devotion and finances has always been fraught with concerns. Perhaps this is why faith-centered not-for-profit organizations are so reluctant to look at fundraising. The best way to deal with this scenario is to introduce (and continuously reinforce) the concept of faithful stewardship to your followers.
As people of belief, your donors are generally known as to be good stewards of the presents they have been given. These presents consist of time, skill as well as treasure. To be a faithful steward means to put each of these contributions heading to their rightful purposes. Thus, your admirers should definitely be using their resources to provide for their families, to assist those in need, as well as to make the entire world a better place.
Donating money and time to your nonprofit is one of the ways in which your supporters can help those in need of assistance and/or make the world a better place. Show your donors how giving to your organization contributes to being a good and true steward.
2. Emphasize the Outcomes of Your Work
Almost all donors love to notice concrete effects from their donations. One of the greatest ways to motivate donors to give is to emphasize the real, life-changing results of your work in your fundraising materials.
While many faith-based nonprofits are able to show typical tangible results such as hungry mouths fed or homeless people sheltered, you don’t have to have actual effects in order to have the ability to highlight the results of your work to donors. If your organization’s successes are more in the spiritual sphere, you can just as efficiently highlight the lives you have renewed or the communities you have brought together. Donors want to see genuine, honest-to-goodness benefits, but those outcomes can just as easily be religious as they can be tangible.
3. Be Proud of Your Fundraising Initiatives
One of the primary reasons why many spiritual organizations don’t raise as much as they otherwise could is because they are shy about fundraising. They stress that talking about fundraising will turn off their faithful supporters or make the organization seem too focused on money. This, in turn, becomes a self-fulfilling prophesy. If you are wary and nervous when you talk about fundraising, your supporters and members will of course become suspicious and wary when they hear about fundraising.
Your nonprofit does good job. You have to raise money in order to do that work. To raise money, you need to ask your enthusiasts to make presents to your organization. There is an immediate relationship between the amount of money you raise and the total work your nonprofit has the capacity to carry out. So, be proud of your fundraising efforts… invite your supporters to be good stewards of their time, talent and treasure by donating to your organization, and in so doing, to make the world a better place.
4. Reveal the Link between Belief, Money, and Religious Benefits
It is essential for faith-centered organizations to tie together trust, finances and spiritual outcomes for their donors, subscribers and prospects. Whenever talking to supporters about fundraising, indicate them how trust can lead to good stewardship, which often can lead to financial support for your non-profit, which per se can lead to real outcomes that are clearly consistent with the belief of your donor. Showing such connections can make it more convenient for your supporters to make offers to your organization.
For instance, if you are church with a strong faith in assisting the weak, talk to your donors about that belief, teach them good stewardship of their finances, and tell them how being good stewards can allow them to reserve a portion of their income to support your work with the poor. Make the connection, then ask them to donate.